Our boutiques are located in their home cities’ best shopping areas. Getting the right locations for our shops is one of the secrets of our success.


We take care of every last detail at our shops to give our customers an exceptional buying experience. Our years in bridalwear have taught us that if we want our customers to feel comfortable and enjoy buying from us we need to create the right atmosphere. The ambience of simple purity created by combining black and white reinforces perceptions of staff professionalism and heightens the sense of our brand’s exclusivity and elegance.


Our shops have to have a floor area of at least 150 square metres. Our interior design department’s job is to make sure that our shops follow our design, branding and product display criteria.

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